Profound Nation was conceptualized in 2010 as an aim to realize the meeting of all types of creatives from around the globe under one banner to preserve heritage through art, educate and inspire and help design a conducive atmosphere for spiritual exploration and growth and to bring about innovative and influential perspectives towards the overall improvement of wellbeing and living.
The name came up as a brand name, a description and vision of the entire movement, it is meant to be a community of creatives bringing about actual change in society and in individuals through the arts.
Since its inception, Profound Nation has played a significant role in mentoring, tutoring, even developing artists and aims to go beyond the borders of South Africa to bring about the same movement to the rest of the world.
Initially Profound Nation was founded on the basis of mixing different art forms and musical expressions to bring about a dynamic power house of an art movement.
“Great is the beauty of music, not limited by mood, attitude, personality and perception, that it inspires raw and intense emotions giving a wonderful and lively experience to whoever that is ready to consume it.”